Causes Attributed to the Occurrence of Torus Palatinus Essay

Causes Attributed to the Occurrence of Torus Palatinus - Essay Example This type occurs the most frequent with the longer axis in a sagittal direction (Vidic 1511). The nodular torus arises as multiple protuberances, each with an individual base. These protruberances may coalesxe, forming grooves between them. The lobular torus is also a lobulated mass, but it rises from single base. Lobular tori can either be sessile or pedunculated (Neville 21). These exocytoses are usually composed of mature dense cancellous bone with a rim of cortical bone of variable thickness. Occasional minimal osteoblastic activity or even hemopoietic marrow can be seen (Belsky 2061). Most palatal tori are small, measuring less that 2cm in diameter; however, they can slowly increase in size throughout life, sometimes to the extent that they fill the entire palatal vault (Neville 22). Torus palatinus is usually assymptomatic, growing into the the second and third decades of life and often goes unnoticed until middle age (Sisman 269). Like other tori, torus palatinus is benign and is not considered as a disease or pathology. It is not usually indicated for surgical removal unless the torus is interfering with the use of dentures or with the patient's mouth functions. Recurrent mucosal lacerations covering a large torus can also be an indication for surgery. The prevalence of palatal tori has varied widely in a number of... One of the theories published in many journals is that torus palatinus is acquired genetically. In a study done by Gould in 1964 as to the inheritance of torus palatinus & torus mandibularis, he found out that in eight family pedigrees comprising in a total of 125 individuals, the locus for torus palatinus is on an autosome, because of its inheritance regardless of sex. The gene for torus palatinus acts as a simple dominant gene (163). The same conclusion was given by Barbujani, et.al in their segregation analysis study of 99 sibships in 2 samples from Venezuela and Japan with the gene showing variable expressivity and penetrance close to 85% among the populations considered (317). Another study done by Gorsky, Bukai & Shohat on the genetic influence on the prevalence of torus palatinus also yield an autosomal dominant transmission in the vertical transmission of torus palatinus in 19 families. They also saw a significantly higher number of affected offspring (60.3%) observed compare d to the expected figure (50%) for an autosomal dominant trait with full penetrance. Another theory that is also widely accepted is tous palatinus (Last Name) 3 due to environmental factors. This was the conclusion reached by n a study done by Halffman , Scott & Pedersen. They assessed the temporal and spatial variation of torus palatinus on all available Greenlandic Norse skeletons, as well as on samples of medieval Icelanders and Norwegians. They observed that medieval Greenlanders from the Eastern and Western settlements exhibited higher frequencies and more pronounced expressions of palatine torus compared with early 11th century Greenlanders and they

Environmental Pollution Essay Example for Free

Environmental Pollution Essay 1. Effects on Climate Land pollution can affect the general environment of the Earth. Land pollutions leads to loss in the forest cover of Earth. This is in turn going to affect the amount of rain. Less rains mean lesser vegetation. The effect of all different kinds of pollution will eventually lead to problems like acid rains, greenhouse effect, global warming. All of these problems have already initiated and need to be curbed before the situation runs out of control. 2. Extinction of Species One of the major causes of concern is the extinction of species. Species are pushed towards endangerment and extinction primarily by two processes. Habitat fragmentation is the fragmentation of the natural habitat of an organism; cause primarily by urban sprawl. Habitat destruction, on the other hand, is when land clearing adversely affects animals special such that their natural habitat is lost. Both the actions can cause some species to go extinct and others to become invasive. 3. Biomagnification Biomagnification is the process in which certain non-biodegradable substances go on accumulating in the food-chain (in one or more species). The most common example is of methylmercury in fish and mercury in eagles. Not only does biomagnification put the particular species at risk, it puts all the species above and below it at risk, and ultimately affects the food pyramid. 4. Effects on Biodiversity Species extinction and biomagnification is going to overthrow the balance of nature very significantly. The main reason for this is disturbance created in the food chain. To give you a very simple example on account of biomagnification of mercury in eagles, they might go extinct in the subsequent years. However, we know eagles prey on snakes. Less (or no) eagles will then result in more number of snakes! As you may have realized, land pollution is indeed going to affect a lot more things than we though it will. Hence, I leave you with some corrective measure you can take on a personal level to reduce land pollution. Encourage organic farming buy organic food. Proper garbage disposal separate your garbage before you give it to the garbage collector; and strictly say NO to plastic. Encourage recycling buy recycled products, notebooks, paper, etc. Restrict use of herbicides and pesticides they are not only used in farm, but in your own backyard as well. If we reduce our contribution to garbage and litter, therein itself we will be able to significantly reduce land pollution and probably curb it entirely in the near future. Also do realize this isnt only about land pollution; it is about all kinds of pollution. We need to take steps to prevent damaging our Earth. We have no other place to go. Read more at Buzzle: http://www.buzzle.com/articles/causes-and-effects-of-land-pollution.html

Hamlet: Masks We Wear Essays -- essays research papers

Masks A mask is a covering worn on the face or something that disguises or conceals oneself. All the characters in Shakespeare's Hamlet hide behind masks to cover up who they really are, which contridictes a main idea, expressed by the fool, Old Polonius, "To thine ownself be true" (Polonius - 1.3.84). All the characters share strengths and triumphs, flaws and downfalls. Instead of revealing their vulnerabilities, each of them wears a mask that conceals who they are and there true convictions. The masks brought about feelings such as fear, hatred, insanity, indecisiveness, ambitiousness, and vengeance all of which contribute to the tragic ending of the play. Shakespeare reveals the idea of the masks in the first lines of the play, "Who's there" (Barnardo - 1.1.1). "Nay, answer me. Stand and unfold yourself" (Fransisco - 1.1.2). These masks are upon each character, placed there by either society, self-ignorance, or guilt. Ophelia, Polonius' daughter and Hamlet's lover, hid behind a mask, just like Queen Gertrude's. It was, according to the society and the culture of the time, in the best interest of the woman to display a passive behavior for their personal preservation, which served as Gertrude's mask. Gertrude was brought up to believe that when a woman protests her innocence, in any matter, too much then people will begin to think otherwise. Gertrude revealed the idea of her mask, when responding to Hamlet inquiry of her likes to the play, her response was a bold reply, "The lady doth protest too much methinks" (Gertrude - 3.2.254), while viewing "The Murder of Ganzago." Hamlet's disgust with his mother's lack of strength, in regards to Claudius' sexual temptations, was evident in his soliloquy, after Gertrude begged him to stay with her and Claudius in Elsinore. "And yet, wi th a month let me not think on 't; fratility, thy name is woman." (Hamlet - 1.2.149-50) Gertrude's submissiveness is also evident in her refusal to face the pain of the true nature of her husband's murder. Gertrude begs "O Hamlet, speak no more! / Thou turn'st my eyes into my very soul, / And there I see such black and grained spots / As will not leave their tinct" (Gertrude - 3.4.99-103). In relation to Gertrude, Ophelia is even weaker and more passive. ... ...e murder of his father, Hamlet Sr. After Hamlet killed Polonius, and stored his body, when first asked of him the location of Polonius' body, and Hamlet replied with a riddle; "The body is with the King, but the King is not / with the body. The King is a thing-" (Hamlet - 4.2.27-28). This riddle strange in itself was evidence to Rosencrantz and Guildenstern of Hamlet's insanity. Once the King banished him to his death in England, Hamlet replied with "Farewell, dear mother." (Hamlet - 4.4.58). Shocking to the King, being his father and or uncle, and Hamlet forgave an explanation to the King of why he called him his mother; "My mother. Father and mother is man and wife, / Man and wife is one flesh, and so, my mother" (Hamlet - 4.4.60-61). Hamlet's mask of insanity had fooled the King, the Queen, Ophelia, Polonius, Rosencrantz and Guildenstern. Though he had fooled these people he always kept a full grasp of reality and his true convictions. "To thine own self be true," (Polonius - 1.3.84) the words of a fool followed only by the tragic hero, Hamlet. The masks of the characters were what lead each to their tragedy.

causes of french revoultionary war Essay -- essays research papers

The causes of the French Revolution, the uprising which brought the regime of King Louis XVI to an end, were manifold. France in 1789 was one of the richest and most powerful nations in Europe; only in Great Britain and the Netherlands did the common people have more freedom and less chance of arbitrary punishment. Nevertheless, the ancien rà ©gime was brought down, partly by its own rigidity in the face of a changing world, partly by the ambitions of a rising bourgeoisie, allied with aggrieved peasants and wage-earners and with individuals of all classes who were influenced by the ideas of the Enlightenment. As the revolution proceeded and as power devolved from the monarchy to legislative bodies, the conflicting interests of these initially allied groups would become the source of conflict and bloodshed. Absolutism and privilege France in 1789 was, at least in theory, an absolute monarchy, an increasingly unpopular form of government at the time. In practice, the king\\\\\\'s ability to act on his theoretically absolute power was hemmed in by the (equally resented) power and prerogatives of the nobility and the clergy, the remnants of feudalism. Similarly, the peasants covetously eyed the relatively greater prerogatives of the townspeople. The large and growing middle class — and some of the nobility and of the working class — had absorbed the ideology of equality and freedom of the individual, brought about by such philosophers as Voltaire, Denis Diderot, Turgot, and other theorists of the Enlightenment. The example of the American Revolution showed them that it was plausible that Enlightenment ideals about governmental organization might be put into practice. Some of the American revolutionaries, such as Benjamin Franklin, had stayed in Paris, where they were in frequent contact with the French intellectuals; furthermore, contact between the American revolutionaries and the French troops who had assisted them resulted in the spread of revolutionary ideals to the French. Many in France attacked the undemocratic nature of the government, pushed for freedom of speech, and challenged the Catholic Church and the prerogatives of the nobles. There is controversy over exactly how deeply Enlightenment ideals penetrated the various classes, and over the degree to which these ideals were simply cover for bourgeois self-interest. For example, Karl Marx writing in ... ...parlements objected to this as \\\\\\"ministerial tyranny\\\\\\". In response, several nobles including Louis Philippe II, Duke of Orleans suffered banishment, resulting in a further series of conflicting decrees by the king and the parlements. The conflict spilled out of the courts (and beyond the nobility) with disturbances in Dauphinà ©, Brittany, Provence, Flanders, Languedoc, and Bà ©arn. Despite ancien rà ©gime France being, in theory, an absolute monarchy, it became clear that the royal government could not successfully effect the changes it desired without the consent of the nobility. The financial crisis had become a political crisis as well. Famine These problems were all compounded by a great scarcity of food in the 1780s. Different crop failures in the 1780s caused these shortages, which of course led to high prices for bread. Perhaps no cause more motivated the Paris mob that was the engine of the revolution more than the shortage of bread. The poor conditions in the countryside had forced rural residents to move into Paris, and the city was overcrowded and filled with the hungry and disaffected. The peasants suffered doubly from the economic and agricultural problems.

Reward, Punishment, Prisoner’s Dilemma Essay

Reward and punishment are subcategories of operant conditioning. Rewards are meant to reinforce and increase behavior, while punishments decrease behavior. For example, if you want to potty train your dog, you would reward the dog every time it goes outside to pee by giving them a treat or petting them. On the other hand, if your dog pees indoors on the carpet, you would punish it by yelling or spanking them. Eventually, you will decrease the amount of reward little by little (by only feeding the dog treats every ten times the dog goes outside to pee), and the dog will be potty trained (conditioned). Johnny and Sam have been arrested by the police for robbing the bank and the police put them in separate jail cells. The officer makes an offer to each telling them they may choose to testify against their friend or remain silent. If one confesses and their friend remains silent, the person who confesses will be free while their friend will be sentenced 10 years in prison. If both stay silent, they will be sentenced 6 months in prison while if both confess, both will get five years in jail. The dilemma that the prisoners face is that whatever the other does, each is better off confessing then remaining silent. However, if both confess, the outcome is worse then if they both had remained silent. Pursuing for individual reward would logically lead to both prisoners betraying and getting sentenced a longer time in prison, but instead if the prisoners cooperated, they would both get less time in prison. Through experimenting with this in class, I came to a conclusion that factors such as gender affected the results. Males tended to be more self-interested and were dominated with betrayal while women tended to lean towards staying silent and not risking betraying their friends. The marshmallow experiment was a study done in which a marshmallow was offered to each child for 15 minutes in a room, alone. The child was told that if they could resist eating the marshmallow for 15 minutes, they would be rewarded with another. Most children (two-thirds) were unable to resist the temptation and ate the marshmallow before the 15 minutes was over, even when they knew they’d be treated with another one in just 15 more minutes. This experiment was related with future success– the ability to wait longer correlated with success, since being able to wait showed greater self control, and self control is vital to future success.

20 Economics Essay Topics Hot Issues Related to the Worker#8217;s Remittance

20 Economics Essay Topics Hot Issues Related to the Worker#8217;s Remittance If you are tasked with writing your next 5 paragraph essay on worker’s remittance, you might struggle to find an appropriate topic. It is for this reason that a handful of potential topics are listed below: Why Are Migrant Remittances the External Sources of Capital among Developing Countries in a Region of Your Choosing How Migrant Remittances Grow in Spite of Falling Capital Market Flows/Foreign Direct Investments How Remittances Compensate Human Capital Loss for a Developing Country of Your Choosing Determinants of Remittances in an Area of Your Choosing Transfer Channels Used for Workers Remittances in an Area of Your Choosing Methods Used to Estimate Workers Remittance Flows Costs of International Money Transfers on Fund Transfer Markets in an Area of Your Choosing Effects of Remittances on Inequality in an Area of Your Choosing Growth and Balance of Workers Remittance Payments in an Area of Your Choosing Performance Based Pay’s Impact on Remittances in an Area of Your Choosing Why Workers Remittances Move Counter-Cyclically with GDP in an Area of Your Choosing Behavior of Workers Remittance Flow in an Area of Your Choosing Countries Where Workers Remittances Are the Largest Source of Financing Why Are Workers Remittances Unilateral Transfers How Workers Remittances Mitigate Future Liabilities like Profit Transfers Factors Which Motivate Worker’s Remittance How Parallel Reductions of Remittances Can Deepen Financial Crises How Parallel Reductions in Workers Remittances Can Reduce Credibility of a Recipient Country of Your Choosing How Reductions in Workers Remittances Can Contribute to Economic Instability Impact of NAFTA on Mexican Workers Remittances Sample 5 Paragraph Essay: Impact of NAFTA on Mexican Worker’s Remittances On January 1, 1994 the North American Free Trade Agreement (NAFTA) was put into practice, eliminating most of the barriers to trade that had existed between the United States, Mexico and Canada. Some barriers to trade were removed immediately, while others were removed over a period of time. NAFTA addresses textile and apparel, transportation, energy, intellectual property, investment and more. After the creation of NAFTA, two additional related agreements were created to address labor and environmental issues. Prior to NAFTA, U.S. exports to Mexico were in a decline. After NAFTA was introduced, that trend was reversed and 72% of the agricultural products imported into Mexico in 2007 were from the U.S. This agreement has negatively impacted local Mexican labor leading to higher levels of workers remittances. It has also negatively impacted the agricultural sector of Mexico leading to higher levels of workers remittances after workers migrate to America. Finally, it has increased the number of farmers who migrate for long periods of time away from families in search of illegal jobs in America leading to higher levels of workers remittances. Due to NAFTA Mexico has made strides in nearing the levels of exports of the United States and Canada. Mexican imports to the U.S. have increased four times since the implementation of NAFTA, rising from $60 billion per year to $280 billion. In addition, Mexico has moved from a closed economy becoming open to investments and foreign markets. The amount of foreign direct investment in Mexico has also increased from $1.3 million prior to the implementation of NAFTA to $14 billion after the agreement was launched. Mexico has faced challenges as a result of NAFTA. For instance, the creation of the free trade agreement has not raised the standards of living nor has it created increased incentives for Mexican workers to remain in Mexico instead of migrating north and sending workers remittances. In addition, the agricultural sector in Mexico has suffered. The Mexican agricultural sector had been highly segmented and contained a large number of small and medium size farmers. It simply was not ready to bear the deregulation of the market as a result of NAFTA. In spite of initial promises by the government to impose tariffs that would ensure a more gradual transition, those promises were never implemented. Instead the market was opened up to imported farm and food products from the U.S. The effect was severe for small and medium size Mexican farmers, who found it difficult to compete with U.S. producers that were large and substantially subsidized. U.S. farms tend to be much larger in terms of crops and acreage and are often heavily subsidized. Consequently, products can be sold at prices that are much lower in Mexico as compared to locally grown products, particularly maize or corn. In America agriculture is primarily concentrated on a large number of farms in rural areas that are huge and specialized. Less than one-quarter of the population in the United States now lives there. These farms, which are highly mechanized and productive, employ only a small percentage of U.S. workers. In place of the work animals that were once used, some 5 million tractors are now utilized. As a direct result of this transformation, agriculture in the United States has become very efficient and able to contribute to the overall growth of the economy in the U.S. Output from farms in the U.S. has increased dramatically, making it possible for consumers to spend a much smaller percentage of their income on food. In addition, a large percentage of t he population has been freed to enter non-agricultural occupations that support economic growth and development. This transformation has been spurred by innovation in technology along with changing market conditions.   As a result, production agriculture has become a much smaller player in both national as well as local rural economies. Although an increasingly integrated market structure has been established in order to meet safety and quality demands from American consumers, global markets have also introduced new consumers at the same time as well as new competitors. This has led to workers illegally crossing the border into America in search of jobs, and using workers remittances to help their families back home. Overall, NAFTA has proven detrimental to the agricultural sector of Mexico which simply cannot keep in pace with American production. This has led to workers moving to America in search of jobs, both legally and illegally, which has impacted the rate of workers remittances. Moving where there is work, many farmers from Mexico leave their families for extended periods of time in order to send back as much money as possible. References: Aggarwal, Reena, Asli Demirgà ¼Ãƒ §-Kunt, and Maria Soledad Martinez Peria. Do workers remittances promote financial development?.  World Bank Policy Research Working Paper  3957 (2006). Amuedo-Dorantes, Catalina, and Susan Pozo. Workers remittances and the real exchange rate: a paradox of gifts.  World development  32.8 (2004): 1407-1417. Ascencio, Fernando Lozano.  Bringing it back home: Remittances to Mexico from migrant workers in the United States. Vol. 37. Center for Us-Mexican Studies, 1993. Barajas, Adolfo, et al. Do workers remittances promote economic growth?. IMF Working Papers  (2009): 1-22. Jongwanich, Juthathip.  Workers remittances, economic growth and poverty in developing Asia and the Pacific countries. United Nations Publications, 2007. Mohamed, Sufian Eltayeb, and Moise G. Sidiropoulos. Does Workers Remittances Affect Growth: Evidence from Seven MENA Labor Exporting Countries.  International Research Journal of Finance and Economics  46.14 (2010): 181-94. Neyapti, Bilin. Trends in Workers Remittances: A Worldwide Overview. Emerging Markets Finance and Trade  40.2 (2004): 83-90.

Japan system of politics after WWII essays

Japan system of politics after WWII essays A British style parliament state was established in which the cabinet became a committee of the majority party or coalition in the Diet. This broke with the Meiji Constitution, which had permitted the emperor or those who acted in his name to appoint prime ministers without regard for the Diet. The new constitution also added an American-style independent judiciary and a federal system of prefectures with elected governors and local leaders. Women were given the right to vote and the rights to life, liberty, the pursuit of happiness, a free press, and free assembly were guaranteed. These were joined by newer rights, such as academic freedom, collective bargaining, sexual equality in marriage, and minimal standards of wholesome and cultural living. Not only that but the no-war clause, stipulated,  ¡Ã‚ °the Japanese people forever renounce war as a sovereign right of the nation ¡ and will never again maintain  ¡Ã‚ °land, sea, and air forces ¡ or  ¡Ã‚ °other war potential ¡. This article would make Japan into something unique in the world: a major power without commensurate military strength. The constitution defined a new role for the emperor as  ¡Ã‚ ° the symbol of the state deriving his position from the will of the people with whom resides sovereign power. ¡ In Japan the most important parties are the Liberal Democratic Party and the communist party called the Japanese Socialist Party. The LDP is mostly responsible for the great wealth of Japan, if it wasn ¡Ã‚ ¯t for it ¡Ã‚ ¯s democratic ideas and capitalism that Japan would be the number one economic power in the world after the US. ...

Patient Anxiety from MRI Scans

Patient Anxiety from MRI Scans Abstract The paper seeks to determine whether there is a relationship between gender, age and level of education in patient anxiety from MRI scans. This is however done by conducting interviews on patients at King Abdul Aziz Medical City in Riyadh. The main causes of anxiety were seen to be the physical surrounding of the examination room, curiosity, beliefs, and the idea of having their brains scanned.Advertising We will write a custom term paper sample on Patient Anxiety from MRI Scans specifically for you for only $16.05 $11/page Learn More However, with communication, a little distraction and reassurance of their safety, the patients relaxed. Despite being among the major innovation made in the medical sector, people have still come to terms with the idea of how the procedure works. However, it is through the provision of adequate information that people are more informed, and understand the details of the MRI scanning. Statement of problem A study to as sess the relationship between gender, age and level of education in patients undergoing Magnetic Resonance Imaging in King Abdul Aziz Medical City in Riyadh. Introduction Magnetic resonance imaging (MRI) is an imaging technique used by medical specialists to scan interior body organs and tissues. It is a diagnostic tool that screens the body by using radio waves and magnetic fields, transferring the images to a computer for thorough screening. This is currently the best diagnostic technique offered in medical institutions as it offers more detailed results, and better imaging compared to other methods. Unlike other methods, there is no exposure to x-rays, making the method even safer. During the examination, the patient usually lies on a table that is slide in a cylindrical container where the diagnoses are performed. Due to the nature of the procedure, the patient can stay in the cylinder for up to an hour depending on the criticality of the examination. In order to receive quality imaging from the scanner, the patient is usually expected to stay calm so as to allow critical imaging. As calming as the environment may be, the MRI scanner normally produces disturbing noises such as clicks, loud bangs and knock, which most of the times scares patients (Shannon, 2002). It is for this reason that most patients develop anxiety from MRI scan.Advertising Looking for term paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, studies have shown that music can be used to distract patient from the disturbing noises produced by the scanner, calming them down throughout the procedure. A technique that was first invented for mentally challenged individuals is now a solution to a problem that faces most patients (Stephens, Pait Sheehan, 2003). Literature review Advancement in technology both in diagnosis and treatment has proved to manage diseases effectively. The Magnetic Resonance Imaging is among the most important medical innovations made over the century. The MRI scanner was developed by Mr. Raymond Vahan Damadian, the founder of FONAR Co-operation. This technology has proven to be critically useful in cardiovascular, musculoskeletal, neurological (brain), and oncology imaging. A number of researches revealed individuals are fearful of the equipment in relation to the loud acoustic noise delivered during imaging creating difficulties in communication. There have also been a range of complaints relating to a lack of information regarding the duration of the scanning and the temperature within the scan. Patients also anticipate pain, discomfort, loss of sense of control and anxiety related symptoms of panic experiences while being scanned. MRI can be problematic psychologically; respiration and swallowing may be increased in apprehensive patients, and motion artefacts arising from such increased movement result in images of no diagnostic value (Stern, 2010). Severe anx iety would result in cancellation of the procedure rescheduling that would increase costs and delaying evaluation (Morris Liberman, 2005). Studies have shown that 25% of the normal population entails patients that suffer moderate and severe anxiety while undergoing MRI scans (Stern, 2010). For this, MRI scanning has been looked at various perspectives, trying to figure out the best way to handle patients without agitating them. By looking at the scanning environment, it is clear why most patients are never at ease.Advertising We will write a custom term paper sample on Patient Anxiety from MRI Scans specifically for you for only $16.05 $11/page Learn More To begin with, one is slide in a container where there is only one outlet. This is usually scary to patients as some of them get frightened picturing a situation whereby the only opening is blocked, and one is locked in the chamber. The temperature of the chamber is usually well moderated and oxygenated i n order to make the patient feel as comfortable as possible. However, some say that this is what scares them because they cannot imagine the system failing and getting suffocated in the chamber. The other thing is to examine the psychology of the patient before, and after the scan. With everyone saying how horrible it is to be in the scanning chamber, first timers are usually frightened of the experience. The best way is to take them through the process explaining the details of the procedure, ensuring that they understand that their safety is your concern. This way, they are relaxed, making the procedure a success. To enhance this, some institutions have tried using attractive stencils and calming colors in the waiting and scanning room so as to calm down patients. Calming music has also proven to be relaxing and helps in avoiding triggering anxieties (Zlatkin, 2003). Children, pregnant women and mentally challenged people are usually considered exceptions, and can be medicated in order to ensure that they stay calm throughout the examination. There is the Neuro-Linguistic Programming (NLP), an approach that is meant to assure the patient that their safety is highly considered. It is basically all about communication but with a four-principled formula. Building a rapport with the patient is extremely vital and can be developed by positively empowering them on the procedure, but at the same time distracting them with other experiences that may take their mind off the subject. With people having different ways of processing information, there are various approaches that can be used to ease them up.Advertising Looking for term paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, there are those that need calming music, some a certain aromas and others a friend to accompany them in the examining room. However, there are those that prefer staying alert throughout the process experiencing the usual noises, which assures them that the machines are working properly. With the high number of patients suffering from anxiety during MRI scans, it has become habitual for everyone else to be frightened of these procedures. For this, the use of testimonials from people who have successfully undergone the process without any hitches may be helpful in calming their nerves. Professionalism from the staff also goes a long way in ensuring that one is calm as the key to this is to gain patient’s trust and making them feel comfortable (Guzzetta, 1998). It has been proven that MRI scan poses no risk to anyone; in fact, it is considered the safest diagnostic technique. The procedure is painless and apart from the fact that it doesn’t involve x-rays, th e positioning of the patient during the examination is usually made comfortable (Fatemi Clayton, 2008). Due to the magnetic energy used in the procedure, one is expected to remove any jewellery, and metals than could be pulled towards the scanner. For this, the procedure is unsuitable for people who have metal implants. For instance, the procedure is never safe for someone with a heart pacemaker. In order to avoid situations that patients are injured because of insufficient information on how the MRI scan works, there is the need to determine the association of MRI scan anxiety and; Level of knowledge Gender Age Methodology A randomized prospective study was conducted among patients who underwent the MRI scan, out of 106 patients 55 patients received oral instruction and 51 patients received information pamphlet. Anxiety was measured just before colonoscopy by using STAI scale. Out of the 106 participants 40 patients were men while women covered the rest of the populace. 90 perce nt of women and 30 percent of men participants suffered anxiety from the MRI scan. The age groups of the patients were; 20, 20-30 years, 31-50, and 51-70. 50 percent and 30 percent of patients who suffered anxiety were from the 20 and 20-30 years age groups consecutively. In terms of the level of education, 67 percent of the patients were high school graduates, 21 percent were still in school and the remaining 11 percent had more than a college degree. The younger patients were seen to be anxious due to their greenness in medical institution, which contributed to their anxiety. Also, the more the educated the patients were the less they suffered from anxiety; therefore, it was obvious that the level of education contributed in the reduction of the anxiety. While the female were seen to hold the highest number of those that suffered anxiety, this can be explained by the nature of women whereby their emotions are easily triggered compared to those of men. The study revealed that the i nformation pamphlet was more effective in reducing anxiety than the oral information. To sum up, the anxiety experienced by patients from the MRI scan was evidently based on gender, age and level of education. Data Collection Method After obtaining administrative permission, the samples will be identified as per inclusion and exclusion criteria using purposive sampling technique. The samples will be randomly allocated into the experimental group by lot method. Initial rapport will be established, the purpose of the study will be explained to the subjects, and informed consent will be obtained. The demographic data will be collected and knowledge and anxiety will be assessed by using standard questionnaire and STAI anxiety scale. The knowledge and pre procedural anxiety levels will be assessed by the investigator just before shifting the patient for Magnetic resonance imaging. Findings After the assessment of the results from the interview, it was evident that patients suffered anxie ty from the MRI scan. Though the number of patients who suffered anxiety varied based on gender, age, and level of education, it clearly showed that the majority of the patients suffered moderate anxiety. As indicated on the analysis table, the study proved that patients were afraid of the procedure, which contributed to their anxiety. Magnetic resonance imaging is a (MRI) is a non-invasive diagnostic procedure; it is considered painless, but between 25% and 37% of patients undergoing MRI experience moderate to high levels of anxiety and 1.5% to 6.5% terminate their scan prematurely. Besides patient discomfort it is known that patients who experience anxiety move more during scanning than do calm patients, and this may have an effect on image quality (Dougherty, Rauch Rosenbaum, 2004). A study was done to assess the subjective experiences of patients undergoing MRI, using a questionnaire before and after imaging. Patients who experienced problems like fear, discontinuation of proce dure during MRI had pre-imaging anxiety level similar to that of pre operative anxiety (Tasman et al., 2011). Basically, lack of enough information, discouraging beliefs, and the screening environment develops the relentless to pre mature scanning. With the study completed, it is obvious that patient anxiety of MRI scan is not associated in any way with age, gender or level of education. However, the level of education may matter in terms of the information one has on the examination. Our study reviewed, out of 40 patients undergoing MRI 95% of the patients completed the procedure and 37% reported moderate to severe anxiety (Burghart Finn, 2011). People are never patient with the procedure, and for this, they decline further screening before complete examinations. Hospital setting itself makes the person anxious (Dougherty, Rauch Rosenbaum, 2004). Discussions Having identified that patient anxiety from MRI scan is a problem that people in Riyadh are faced, implementation of strate gic plans to control this is the way to go. However, patient anxiety from MRI scans is not an issue that is based on gender, age or level of education, but with awareness. For this, the level of education may seem to weigh a little, but the fact that anyone can be informed of the details of the procedure makes the level not an exception. As seen, curiosity and beliefs are the major cause that triggers these anxieties because of being misinformed. Therefore, by giving people the right information, there is the possibility of turning around the situation, making better perceptions of the procedure. Even though the study showed that most of the women seemed to be the victims of the MRI scan anxiety, it does not mean that gender is factor that defines the outcome of the procedure; it only happens that women tend to be nervous than men not just in this procedure, but also in other ventures. Also, when it comes to age, it can be tricky is the patient is an infant or just a baby that is in controllable. In this case, there is special medication used to help them relax, and stay calm throughout the screening so as to get quality results. To sum up, anxieties associated in MRI scans are in no way linked to age, gender or level of education; it is the psychology of the patient, and the environment on which the procedure is performed that controls the feelings and outcome of the results. Conclusion and Recommendation Having identified the factors that facilitate MRI scan anxiety, coming up with solution to curb this problem is not difficult. As seen, it would be nicer, and a whole lot comfortable if the MRI scanner is placed in the center of a room, and has an exit that assure the patient that they can be removed if anything goes wrong. Also, lying for up to an hour can be agitating, and therefore, the machines should be made to accommodate other positions such as sitting, and standing. With positions such as sitting, patients can be distracted by exciting visual contents such as movies, or television. It is all about patient psychology and control of the surrounding, making it pleasant. References Burghart, G., Finn, C. A. (2011). Handbook of MRI scanning. St. Louis, Mo: Mosby. Dougherty, D. D., Rauch, S. L., Rosenbaum, J. F. (2004). Essentials of neuroimaging  for clinical practice. Washington, DC: American Psychiatric Pub. Fatemi, S. H., Clayton, P. J. (2008). The medical basis of psychiatry. Totowa, NJ: Humana Press. Guzzetta, C. E. (1998). Essential readings in holistic nursing. Gaithersburg, Md: Aspen Publishers. Morris, E., Liberman, L. (2005). Breast MRI: Diagnosis and intervention. New York: Springer. Shannon, S. M. (2002). Handbook of complementary and alternative therapies in mental  health. San Diego: Academic Press. Stephens, J. T., Pait, T. G., Sheehan, J. (2003). Golf forever: The spine and more : a  health guide to playing the game. Las Vegas, Nev: Stephens Press. Stern, T. A. (2010). Massachusetts General Hospital handboo k of general hospital  psychiatry. Philadelphia: Saunders/Elsevier. Tasman, A., Kay,. J., Lieberman, J. A., First, M. B., Maj, M. (2011). Psychiatry. Hoboken: John Wiley Sons. Zlatkin, M. B. (2003). MRI of the shoulder. Philadelphia: Lippincott Williams Wilkins. Appendices   Questionnaire What is your:  Name?  Age?  Gender? Is this your first time to perform the MRI scan? What do you know about the procedure? Do you know of people who have performed the procedure and what do they say? What do you feel about this diagnostic method (also state your expectation)? What was the experience like? Was the support of the staff helping? Do you feel any distortion/abnormality? Were your expectations met? Would you go for another MRI scan? What would you recommend? Age Suffered anxiety Did not suffer anxiety Total 20 years 35 7 42 20-30 years 21 15 36 31-50 years 9 9 18 51-70 years 5 5 10 Total 70 36 106 Chi-square = 9.77; df = 8, p = 0.2815, Cramer’s V = 0.1073 Gender Suffered anxiety Did not suffer anxiety Total Men 12 28 40 Women 56 10 66 Total 68 38 106 Chi-square = 32.58; df = 4, p = .0001, Cramer’s V = 0.196 Level of education Suffered anxiety Did not suffer anxiety Total Students 50 21 71 High school graduates 12 10 22 Colleges and University graduates 5 8 13 Total 67 39 106 Chi-square = 5.72; df = 6, p = 0.4553, Cramer’s V = 0.0821

Preventing Falls in Long Term Care Setting Essay

Preventing Falls in Long Term Care Setting - Essay Example This study explores the prevalence and significance of falls in the long term care setting before discussing five nursing interventions that can be instituted to manage the problem. This is followed by an appraisal of the anticipated outcomes after implementation of the five strategies. The study draws from Registered Nurses’ Association of Ontario (RNAO) Best Practice Guideline (BPG) and a number of peer reviewed scholarly articles. The Prevalence and Significance of falls in the Long Term Care Setting According to McCarthy, Adedokun and Fairchild (2011) present statistics that capture the seriousness of falls in the long term care setting. A nursing home containing 100 beds reports between 100 and 200 falls among the residents annually. Elderly patients in the long term care setting are three times as likely to experience falls in comparison to their community-dwelling counterparts. The scholars’ report further state that falls are the leading cause of fatal and non-f atal injuries to individuals over the age of 65. RNAO (2005) reports 84.8% of all hospital injury admissions of individuals above the age of 65 are the result of falling. One in ten of emergency room visits among the elderly arises due to serious falls, while the incidences increase proportionately to age. Ferris (2008) attributes the disparity between long term care residents and community dwellers to the likelihood of having more comorbidities and advanced levels of diseases such as dementia. The significance of falls in the long term care setting is further underpinned by the contribution of falls to morbidity and mortality, decline in functional disposition and depression among other impacts on the elderly. Another perspective of the issue shows that a good number of falls may go unreported, which limits the capacity of data seekers to correctly capture the contribution of falls to elderly residents’ morbidity and mortality. Falls potentially cause more serious impacts an d implications than the grim statistics presented. Thus, falls in the long term care setting are an issue of great significance in case the outcomes of long term care settings are to improve. Nursing Interventions to Prevent Falls in the Long Term Care Setting The seriousness of the issue of falls among residents of long term care homes makes it necessary to institute evidence-based and informed prevention strategies. The Registered Nurses’ Association of Ontario (RNAO) Best Practice Guideline (BPG) provides evidence-based strategies to prevent falls and thus will be the focus of this study. The first prevention strategy entails sensitizing the residents on the importance of vitamin D supplementation among other dietary, lifestyle and treatment choices for osteoporosis (RNAO, 2005). There exists sufficient evidence showing that decline in bone density among the elderly is directly associated to increased risk of falls. Elderly patients may have higher risks of vitamin D defic iency due to limited exposure to sunlight and skin changes associated with ageing. Bischoff-Ferrari et al. (2009) support RNAO’s position through their study indicating that vitamin D supplementation significantly reduces patient’s risks of falling. Their meta-analytic evidence indicates a reduction of 22% in falls among patients in the healthcare setting. The second prevention strategy involves assessing and modifying the long term care setting environment as a component of fall prevention strate

Ad Agency Assignment Example | Topics and Well Written Essays - 250 words

Ad Agency - Assignment Example The company experienced high download rates within days after the release of the advertisement. In my own view, it was an excellent program since the customers had the ability to control different aspects of the songs including the volumes, and rhythm. I believe it was a success. Question three: Do you think electronic promotions will eventually overtake traditional marketing like TV, print, etc.? Why or why not? Please use a reasoned approach to your answer. In other words, think of things we have talked about in class throughout the semester and use those concepts to justify your answer. This isnt to be just your opinion but an informed prediction. Answer: Yes, I believe that electronic promotions will eventually overcome traditional marketing such as print and televisions. Social changes such as increase in computer literate consumers and high access to the internet will eventually shift the market to electronic markets. Electronic promotions such as use of You Tube and other social networking platforms overcomes the location barriers associated with traditional marketing channels like print. Many younger people spent more time on the internet whether during work or relaxing like playing online music and reading thus digital markets can reach a large market share of potential

GE Energy Essay Example | Topics and Well Written Essays - 1750 words

GE Energy - Essay Example Furthermore, the current students are free to select their subjects of specializations depending on individual’s capability, unlike some 10 decades ago when had no choice but to pursue the few offered courses . The traditional colleges specialized in specific subjects, for instance; there were the engineering, law, and medicine and art schools among others (Brian, 2007). However, the modern learning institutions offer both courses but at different departments. All these factors contribute to the adoption of specific careers. Academic researchers have proven that although career selection depends on individuals trainings or education, there are chances of one picking career not related to his/her areas of study. This is because we live in a dynamic world where some skills are not necessarily offered in classes but in the practicing fields. This work is about selection of my two favorite careers. It further explains some of the factors I considered before such selections and the like challenges. 1.1 Water Engineering career Water engineering is one of my favorite careers. A water engineer is required to design and supervise implementations of water related projects like ground water explorations, waster water treatment, water supply and water metering among other responsibilities. One has to perform well in the sciences like Physics, Chemistry and mathematics to get admissions in the engineering colleges or universities. Further aspiring water engineer I have been watching engineering documentaries from YouTube among other sources. I have always admired innovations certain peculiar skills to save my county, country and the world as a whole (Broodly, 2006). My passion to be a water engineer was further triggered after watching some families in the developing nations, more so children perishing or even dying out of hunger. I watched some Christian based non-governmental organizations strive to reduce such sufferings through initiating water projects like bor e hill drilling, construction of watersheds and rain and storm water harvesting among other projects. Since then, I kept reading engineering journals from the local and national libraries. I also used my smart phone to access some online materials touching on the engineering field. 1.2 Environmental consultant My second career choice is an environmental consultant. This implies providing consultancy services to companies, governmental agencies and private projects among other sectors. One requires to have attended environment management courses to qualify or undertake the career. An environmental consultant would conduct environmental impact assessment or audits to starting and ongoing projects respectively. Environment is a very important aspect in the economical development in the society since majority of raw materials in the modern industries depends on the sustainability of the environment. 2.0 Feasibility 2.1 Feasibility inWater engineering career One has to consider certain c urrent issues before the final decision with regard to career selection. Researchers lament that the majority of graduates end up selecting wrong career choices due to

ECON337 4 Coursework Example | Topics and Well Written Essays - 1500 words

ECON337 4 - Coursework Example These especially were; iron and steel, ships, chemicals and petroleum products. The growth of heavy manufacturing industries in Japan after World War II can mainly be to increased exports and wages of male workers(Paul & Hart., pp.110-111). The export of heavy-manufactured products increased as compared to the earlier over-reliance on domestic markets. The increased male wage and improved working conditions improved their purchasing power for the heavy manufactured goods like automobiles and advanced electronic products increasing the local market. In addition, the ability of Japan to keep real wage increases below productivity gains ensured that the heavy manufacturing industries would still make profits despite the increased labor costs. This gave Japan an added advantage over most of its international counterparts leading to rapid growth and export success (Paul & Hart, p.112). The industries scrapped off during this period were mainly the light manufacturing sector. These are the production of cotton textiles, synthetic textiles and labor-intensive electronic production- including radio, TV’s, and Tape recorders. The reason for scrapping off such industries was mainly the rising cost of labor in the country and external pressure from its bilateral (US &European governments) and multilateral trade partners (IMF, OECD & GATT).Unlike the heavy and chemical manufacturing industries that predominantly depended on male labor, the light manufacturing sector would accommodate both male and female employment. In this case, women, labor would be preferred since it would be cheap. Unfortunately, after WWII even women labor became expensive mostly due to the rapid growth of output as well as employment. As Japan increased its share of the worlds manufactured export market, other capitalists countries felt threatened and imposed import restrictions on Japan and demanded that it liberalizes its imports. This was mainly in

Horror Film Movie Review Example | Topics and Well Written Essays - 1750 words

Horror Film - Movie Review Example However, sometimes a filmmaker might choose to reveal these gratuitous aspects of their craft less directly, or even just imply them. As the genre of horror films grew more sophisticated in the mid portion of the 20th century, filmmakers such as Georges Franju began making important decisions about which horrific scenes to display and which so leave up to the audience's imagination. In his 1959 classic Eyes without a Face, Franju deliberately paces the film to heighten the anticipation of the truly graphic scenes. In this case, it is all about the audience's expectations. Meanwhile, the themes of the film were not simply bodily excess, but the full extensions of psychological control in its characters. Accordingly, the horror stems from the excessive control of a father over his daughter, his possible lover and the world around him. This level of control is reflected in the mask that the girl is forced to wear and the environment in which she is forced to live - only the latter of wh ich is the audience privy do early in the film. Ultimately, Eyes without a Face is an example of a horror film that makes use of invisible horror, in order to heighten the audience's awareness of what it may be about to see, and allow its imagination to run wild. Essentially, the film is driven forward by the moral choices of Dr. ... Genessier's daughter, Christiane, a most of all. Early in the film Louise briefly questions the actions of her employer - who, as the film implies, may also be her lover or even her husband, which could even make her Christiane's mother. Before the audience is even fully privy to the actions that the pair of murderers is taking, Louise states that she cannot go on, and Mr. Genessier promptly slaps her, which brings her back to her senses. This brief scene illustrates one of the main themes that will run throughout Eyes without a Face, which is the control of Mr. Genessier over everything in his life. The issue of control is significant because it highlights one of the ethical messages that Franju attempts to convey through the film. Since this is a horror film, it is not enough to merely illustrate how the control of one man over the lives of two women can be detrimental to everyone; instead, the audience must be brought face-to-face with the most extreme or even gruesome consequences of such a form of control. Genessier specifically wants to control the appearance of his daughter and, accordingly, the course of her life. The audience is left to infer that he believes that his daughter will have a better life if she is beautiful once again. However, this is never directly identified by Christiane as a personal goal belonging to her. This is clearly her father's goal. It is suggested that Mr. Genessier holds himself responsible for the injury to his daughter; but rather than attempting to correct the possible flaws in himself that led to her disfigurement, he acts to take more fir m command of her life, as well as the lives of other women in Paris. Women are abducted, mutilated and murdered with zero regard for their

ECON337 4 Coursework Example | Topics and Well Written Essays - 1500 words

ECON337 4 - Coursework Example These especially were; iron and steel, ships, chemicals and petroleum products. The growth of heavy manufacturing industries in Japan after World War II can mainly be to increased exports and wages of male workers(Paul & Hart., pp.110-111). The export of heavy-manufactured products increased as compared to the earlier over-reliance on domestic markets. The increased male wage and improved working conditions improved their purchasing power for the heavy manufactured goods like automobiles and advanced electronic products increasing the local market. In addition, the ability of Japan to keep real wage increases below productivity gains ensured that the heavy manufacturing industries would still make profits despite the increased labor costs. This gave Japan an added advantage over most of its international counterparts leading to rapid growth and export success (Paul & Hart, p.112). The industries scrapped off during this period were mainly the light manufacturing sector. These are the production of cotton textiles, synthetic textiles and labor-intensive electronic production- including radio, TV’s, and Tape recorders. The reason for scrapping off such industries was mainly the rising cost of labor in the country and external pressure from its bilateral (US &European governments) and multilateral trade partners (IMF, OECD & GATT).Unlike the heavy and chemical manufacturing industries that predominantly depended on male labor, the light manufacturing sector would accommodate both male and female employment. In this case, women, labor would be preferred since it would be cheap. Unfortunately, after WWII even women labor became expensive mostly due to the rapid growth of output as well as employment. As Japan increased its share of the worlds manufactured export market, other capitalists countries felt threatened and imposed import restrictions on Japan and demanded that it liberalizes its imports. This was mainly in

Managing Market Essay Example | Topics and Well Written Essays - 3000 words

Managing Market - Essay Example It has also become increasingly important that companies evaluate their management structure and culture to ensure that they don't hinder a company's objectives and goals. Studies show that organization performance is highly affected by its management. Philip (1988) stresses this point when he points out that an organization management and marketing strategies defines the overall success of a company in a competitive market.( Philip, 1988) This paper will examine the general overview of the fuller's company, take a critical look on projection of company and also include a market analysing using various tools market research such as SWOT, PESTEL, 5 Forces, and Consumer Behaviour. The paper will then make a recommendation on areas for improvement and make a conclusion based on the findings. Fuller Smith & Turner PLC is a company engaged in brewing and retailing. The company business activities include fuller's Inns which consists company managed pubs, leased and tenanted pubs, and company's managed hotels. Other business consists of fuller's Beer Company that consists brewing and also distribution of spirits, wine and beer. Fuller has been brewing beer wine and spirits for more than 350 years, over the past the company has grown to become much strong in terms of market and production. The company has a high reputation currently in managing good pubs and brewing excellent beers like , London pride and Chiswick bitter have remained outstanding over the years claming many awards. In 2005 fuller company acquired Gales company, which was the biggest achievement of the company. The acquisition meant that the company had a total of 362 pubs under its control and another great beer brand in the name of HSB. The company has continued to invest and develop to ensure its market p osition in the industry. The company posted a pre-tax profit of 137.6 million sterling pounds in the first quarter of the 2007 quarter. The success of the company according to Michael Turner the Chief Executive of the company is based in investing in quality. The company is becoming an impressive operation, which incorporates managed and tenanted hotels, pubs and brewery at in London. The share capital stands at 68.1 million sterling pounds. (Fuller's, 2007) The company logo source; www.fullers.co.uk/ir/home SWOT Analysis Most companies, organizations and institutions today are using SWOT analysis as a strategic method/tool for evaluating their strengths, Weaknesses, Opportunities and Threats with reference to strategic planning. SWOT analysis identifies the internal and external factors that determine the achievements a company has specified in its goals and objectives. First, it specifies the internal factors i.e. strengths and weaknesses of Fuller's company. Secondly, it categorizes the external factors that have been identified to boost or hinder the achievements of the company especially in terms of growth and expansion. These external factors are the opportunities and threats. (Lee and Carter, 2005) Strengths Strength of Fuller's is the image it has, market leadership, financial resources good customer care. Fuller's is among the biggest company in brewing and retailing business having subsidiaries in other foreign countries. It has more than 360 branches located in different countries around the world. They driving

French vs. British treatment of Native Americans Essay Example for Free

French vs. British treatment of Native Americans Essay North America experienced a great wave of immigration a few hundred years after its discovery. Inspired by adventure, riches, and the desire to escape political and religious oppression, Europeans came to the continent. Two of the immigrations that took place were those of the French and British. Upon arriving at North America, they did not encounter savages, but rather a skilled and organized people. Both countries took to the indigenous people differently, however. While the French treated the indigenous people with respect and as people with whom they could trade and coexist, the British treated them as an obstacle in the way of their conquest. The European intruders depended on the help and good nature of the indigenous people, who provided them with food and guides. During this same time period both the Iroquois and the Indian allies of New France suffered great losses of population in the face of epidemics and disease. English colonizers took advantage of this and used this opportunity to push their way west. Very land hungry, the English showed no respect for the Indians and demanded large amounts of land, as many of them hoped to develop lives as farmers. At one point British troops invaded Cherokee country, burning homes and crops and forcing the Cherokees to surrender. The French were more likely to develop trade relations than to settle permanently on native lands. Their settlement of the indigenous lands in Canada occurred more gradually. Despite the disputes over land, European settlers helped the Indian economy. Tribes that traded were at a vast advantage to those who did not. At first, European trade brought advantages such as weapons, cloth, and kettles. The fur trade in particular made many tribes more aggressive. By doing so the Indian nations successfully used the European nations. The Iroquois Confederacy formed an alliance with Britain in which they were to cut the French out of the fur trade. At the same time they negotiated treaties and traded with the French. The Iroquois tried to maintain a neutral balance between the French and British. Both nations feared that Iroquois power might tip the scales in favor of their rivals, so they heeded the threats of the powerful Indians. Many Northeast peoples, however, resented British restrictions on trade. Due to fur trading and the goods they received, many tribes developed more nomadic ways of life based on the movements of bison  herds. The French were open and accepting of the Indians in a social and religious standpoint. During this time period there were a great number of French and Indian marriages. One of the most famous is that of John Rolfe and Pocahontas. By taking the time to learn their languages, habits, and culture, the French made a great attempt to integrate themselves into Indian society. The British were very hostile and made little to no attempt to get along with the Indians. As Anglicans, they did not believe in the Indians animistic religion. One of the aspects of Indian culture that dismayed the British was the fact that the head female had the control over the tribe. This is in direct conflict of the British who were very sexist in their belief that the males were in control and the females were of little importance. While the French put forth an effort, the British simply attempted to rid themselves of their problem. The Native Americans were at a disadvantage in North America after the colonists arrived; they were outnumbered and outmaneuvered. The European colonists came to North America to fulfill their hopes and dreams, but in reality conquered the indigenous people of the continent. While the French generally respected and coexisted with the Indians, the British treated them as an obstacle with whom they could use for themselves. The conquest of the Native Americans by Europeans forever changed the continent.

Effects of family arrangements on child development

Effects of family arrangements on child development Describe cultural variations in family arrangements and critically examine psychological research on the effects of these family arrangements on childrens development. Marriage is the basis of households that are formed; a neolocal household consists of a married couple creating a new home. One main family type arrangement is the nuclear family. Lee (1987) this arrangement consists of three main positions. The members being within the household sets a presence, so the number of members does not make a nuclear family more compelling. In a patrilocal family, the new couple join the house of the husband and form a new home. In a matrilocal family the home is set up in the wifes birth home. Matri and Partilocal families are also extended/joint families; this is where members of different generations also live in the house. The older generations uphold a power role and are highly respected. The joint/ extended families usually consist of three or more generations in one house. However, there are non- residential extended families this arrangement is where they live near to the home and communal activities and eat with the other household. Extended family arrangements has its advantages such as being supportive in hard times, however there are disadvantages such as them becoming interfering in the independence and restrict the other younger members life Goodwin, Adatia et al 1997. Family structures are mostly dependant on social and economic circumstances as well as cultural values. Joint families are more likely to see having a bigger family as an important source of secure labour and importance. This is mostly deemed to be important when the wage labour is not the principal economic form. A hierarchical and authoritarian structure is often developed gradually within a joint family structure; this is in order to operate in a smooth manner, and to stress obedience and respect for authority and family reputation. Stropes-Roe and Cochrane, 1989. Extended family living situations have often been exaggerated; this was noticed by Goode 1963, when he researched family systems. An example of this is from family structures in China, whereby the family structure was under attack as the newer generations saw this structure within the household as a negative issue, as they stated that à ¢Ã¢â€š ¬Ã‚ ¦.the traditional family is being wiped out without being replacedà ¢Ã¢â€š ¬Ã‚ ¦. Levy 1949. In the rural areas of China the extended family arrangement is becoming extinct, as the census revealed that the nuclear family is becoming a more common arrangement, reasons for this change may stem from economical reasons, as high mortality rates have increased in the poorer regions due to financial issues which made it difficult for families to extend their homes to accommodate for more people. However, as this change was occurring in China a new form of living developed, this was known the stem family. Stem families consist of parents, their unmarried children and one married child with a partner and children. This arrangement suited children living with their parents due to the lack of housing made available to new buyers and the newly married couple may take advantage of the free accommodation whilst saving to buy further accommodation and the babysitting facilities whilst both parents attend to work. However, instead of contributing more to the elders within an extended family, the young would now benefit more and taking more than they are returning Tsui 1989. This shows that Chinese families can adapt very well in order to suit the socio-political conditions and the environment within the modern family. Overall this demonstrates the functional value of family which is to provide solidarity and material support in difficult times Yang 1988. Also like China the extended family arrangement is rare and only dominant amongst large landowners as they are able to support their large families. Research carried out from Al-Thakeb 1985 found that the extended family has never been the main family structure amongst families living in Arab cultures. This was found by studying nine different Arab countries. Although Al-Thakeb stated that the extended family has never been the main family form in Arab cultures. Due to the family being an independent wedded family this does not mean that the family bonds are weak. As in Arab countries it has been known that the relationship between family members is strong, due to living in close areas to their brothers and sisters, so this arrangement has its rewards as economic cooperation and emotional support is available for the family members. Within the Iran households, housing is a major problem which results in extended families being reduced in size, whilst intensive migration among the rural population has led to the weakening of larger household groups. In turn has led to the separation of extended families, whereby new couples leave their parents and form their own household separately. Meanwhile in Japan a different concept has been applied within household arrangements. The Japanese family structure is like the American family household arrangement; a nuclear setting. Economical reasons are adapted within families here as well, as the retired parents are more likely to live with their children due to economic reasons. However due to many cultural variations in family arrangements, childrens development in society may differ; although there are some similarities as well. The difference in how parents socialise with their children, affects the childs socialisation on childrens development. There are many different parenting styles that are adopted. Steinberg et al 1989 put forward suggestions of three different parenting styles. The first one being psychological autonomy which is the degree to which parents encourage their children to be independent. The second description is parental involvement this is where parents are actively involved in their childs lives. Lastly, the third style is behavioural control this is measured by the degree of how much the parents try to control their childs behaviour and activities. There are two main types of societies within cultures, one being collectivist: this is where the society is involved with the communitys life. The community encourages obedience to authority. In collectivist societies obligation is highly ritualised. The family arrangements that tend to stem from these societies are extended/ joint families mainly. On the other hand there are individualistic societies whereby children are encouraged to develop their own opinions. The family arrangement that mainly stems from this society is the nuclear family. Research into comparing the different societys views on parental upbringing. Larano 1997 conducted research in Canada. Children from different ethnic minorities a list of individualistic and collectivist activities and a parental monitoring scale. The results found showed that collectivist children perceived their parents as being more controlling and less involved with them than individualistic children. This research suggests that the childre n may have come to these conclusions as they live a particular life, for example if a child lived the collectivist extended family life, then it could be argued that the child may perceive the other way of doing things as the better way as it differs from the norm they have to abide by. In China there is continuing evidence for strong parental nurturance and support even when the child has grown up, although the Chinese parenting style is largely authoritarian and involves high levels of regulation from parents in order to ensure proper behaviour. This doesnt mean that children fail to develop autonomy, but may mean that they do so at a later age than children in the more individualistic cultures was found by Schneider et al 1997. One comparison that has been made into the difference between how a child is brought up in cultural difference within families is between Japanese and Israeli families. In Japan children are strongly bonded to their families, with the Japanese mother keen to harmonise her needs with those of her child, which shows the family arrangement between mother and child to be an important one, with the child growing up with a close bond with its mother. Japanese children are constantly in contact with their mothers and are rarely left alone Tobin 1992. Babies are often carried around on their mothers backs and there is a constant non-verbal interaction between parent and child. In comparison the Israeli mothers put forward a more independent upbringing style, and favour the idea of children being independent and self sufficient. As a result of this the Israeli mother may encourage the child ability to be alone as an example of their childs emotional independence, while the Japanese mother may value the child development of social relationships. In Britain different ethnic groups have different attitudes towards the socialisation of their children and their development. Asian families tend to be based with an extended family arrangement. Asian families and in particular Muslim, parents are highly protective of their daughters, fearing British societys drugs problems and its undue emphasis on sex Singh Ghuman 1994. In some cultures polygamous marriages are accepted, this is where a person may be married to more than one partner. On the other hand in most cultures monogamous families are more commonly recognised; one single partner. However, it would raise the question as to whether such a family arrangement affects the development of children Alean Al-Krenawi et al investigated this matter. 146 participants were involved in the study; they consisted of children who were involved in either polygamous family or a monogamous family. The children were tested through a questionnaire which was later analysed. The children from monogamous families had higher levels of learning achievement than the children from polygamous families, which in turn meant that the monogamous children adjusted to school framework better, unlike the polygamous children as much. This shows that these children suffer a disadvantage from living within such a large family, as they experience an overall educational disadvantage and social difficulties as well. The Results also showed that the conflict rating of the children from a large family background; polygamous had a higher rating. It was also found that the fathers level of education tended to be inversely correlated with family size in terms of both number of children and number of wives. These results show that due to these learning difficulties children are faced from living in such situations, that now the teachers my become aware of such problems, as it may be assumed that children from polygamous families may drop out of school early, and may be more at risk of falling for bad habits such as drugs and theft. It was stated that the problem should be overcome by focussing on the recognition of polygamy as a particular risk factor, along with the expectation that over time higher levels of paternal education may well lead to smaller families and more attention to the emotional and social needs of the children. Due to the findings issues within the polygamous families such as tension caused from other wives and step siblings, could be worked on, as it may be an issue affecting the childrens development. It could be argued that the wives could perhaps be encouraged to perceive one another as partners rather than opponents, and in turn the half siblings could also foll ow this principle to help improve the overall family relationship within the household. However there are limitations to this research such as, individual differences have not been considered as some children may just not be very into school life, and that the failure to achieve well isnt to do with the family arrangement at home. Another limitation is that the polygamous families that were researched only had two wives, so it cannot be widely generalised to polygamous families as they differ in sizes, therefore it cannot be stated that even larger polygamous families have a bigger affect on childrens development. A further limitation is that the study was based on a sample of one race, which again makes it harder to generalise the results to other races. With all these limitations it must not be forgotten that the research still shows us that living arrangements and differences such as monogamous and polygamous families do impact the children educational development at school to some extent. Nuclear and extended families affect childrens development as some research has suggested that these living arrangements may cause some psychological stress in childhood. An examination of lifestyles within the inner cities of non-industrial countries highlights the changes in family life this was noted by Abdel Rahim Cederblad, 1980 An example of this is from Sudan families as they traditionally consist of three or more generations, with siblings living side by side and sharing domestic duties and economic responsibilities. Marriages occur early and are arranged by parents; they are frequently between cousins or other family relations Abdelrahman Morgan, 1987.Authority in these extended households usually rests with the grandfather. The grandmother plays a central role in child care and the transmission of cultural identity to her grandchildren. In turn, the extended family is embedded within the wider communal structure of the tribe. This type of social structure encourages conformity to standards of conduct which are seen to be acceptable according to tradition and so promotes social stability. At the same time, gives a sense of communal responsibility for the upbringing of children. Up until the age of weaning a mother has the main responsibility for care. After weaning the responsibility for care and discip line is shared within both the immediate family, and to a lesser extent among the other responsible adults living with the immediate family. In the research conducted by Abdel Rahim Cederblad, 1980 the relation between emotional and social development and family structure in the Sudanese capital, Khartoum, was examined. Children between the ages of 4 and 9 living in extended and nuclear families were compared on mothers ratings of a range of childhood problems. Analysis revealed that children in nuclear families had more conduct, emotional, and sleep problems, poorer self-care, and were more likely to be over dependent than those living in extended families. They were also less likely to be breast fed, to be weaned later, and to have grandmothers involved in child care. Linear multiple regression revealed that, of these 3 childcare factors, grandmothers involvement was the strongest predictor of normal social and emotional adjustment. The possible protective characteristics of the extended family are discussed in relation to the importance of the grandmother as maternal advisor, social support, and socialization agent. However this research does face some limitations such as results of the study may be influenced by factors not studied here. First, it is possible that mothers reports were affected by some systematic bias in reporting. Although both groups reported spending the same amount of time with their children, reporting bias may be due to differences in the mental health of nuclear and extended family mothers Lancaster, Prior, Adler,1989 or variation in the standards of conduct deemed acceptable by them Sonuga-Barke, Minocha, Taylor, Sandberg. These questions centre on the relation between actual deviance and parental perceptions and cannot be addressed without direct observation of the childs behaviour. Second, the relation between child development and family structure reported in the study might be mediated by the effects of stressful life events, such as migration. In a recent study. El Farouk (1991) examined the makeup of a representative sample of the large (34% of the total population; Population Census Office, 1989) migrant population living in Khartoum. More than half of the 266 migrant families studied included three generations. This is similar to the proportion found in the non migrant population and suggests that migration would not selectively affect childhood adjustment in the nuclear families in the present study. The findings imply that the meaning and protective significance of factors is conditional on cultural context as well as developmental status and history. Global ideals of human conduct operating within different cultures directly influence the meaning and significance of personal and intergenerational relationships within families. The impact of family life on child development is mediated by a set of beliefs about the extent to which a particular family structure is consistent with those ideals. In Sudanese culture, as in many traditional societies, social life is governed by ideals of communal interdependence, intergenerational harmony, and social conformity motivated by feelings of collective responsibility and filial piety. In extended families, the physical proximity, emotional intimacy, and (grand-) parental authority are consistent with these ideals. So far the issues that have been mentioned are that family arrangements can affect children development in educational aspects such as the childrens performance at school, and the differences between nuclear and extended family arrangements in regards to development. Another aspect that some research has found that family arrangements may affect is the nutrition and physical growth of children in their development this was researched by Tinkew and DeJong 2004. They looked into the influence of household structure and resource dilution features. The study aimed to compare the impact of different types of household structures such as single parent, multiple parents, extended and cohabitating, and the influence this had on childrens nutrition. They also aimed to investigate whether household structure and household resources interact to affect child nutrition. The results were collated from the Jamaica 1996 Living Standards Measurement Study Survey and other sources. The findings showed that living in a single parent household and cohabitating household increases the odds of stunting for children. The analysis also indicates that children in single parent families with low income and have siblings are more likely to have low height for age, as well as low income extended families with siblings. The key policy implication that is shown through this study is that household structure is important for understanding childrens nutritional outcomes in the Caribbean. This research was beneficial as it highlighted that household arrangements does have some impact on childrens development in regards to health issues. However, it can be criticised as the findings would be more reliable if a larger sample was used and the use of longitudinal data was used instead of cross sectional data, as this would be useful for capturing changes over time in childrens nutritional statuses as well as changes in household structures. Longitudinal data would be especially useful for understanding how changes in household structure can influence child nutrition given the variability of households in the Caribbean, and other changes in composition across the developmental cycle of the household. It has been suggested that further research should also include measures of parental time allocations which would improve the understanding of how time used as a resource is used to affect child nutrition. Household structures effects could work through a variety of mechanisms, and a careful study of these processes is needed especially with regard to future research on this issue in the Caribbean context. In regards to whet her this research is useful, it shows us that there can be some cultural family arrangement issues that are proven to impact the nutritional development of children showing us that there arent just psychological differences; which most research suggests there is. Overall it could be suggested that there are many cultural variations within many different family arrangements. However, it is not completely clear whether the family arrangement directly affects the childs development for reasons such as every child and their development is different and we therefore cannot pin point what factors specifically affect development. Other factors such as sexual orientation, wealth of families, social status and class are all areas that could be researched further to help link the affects within child development. 3215

The Authors Sedgwick, Gould, and Otto :: Compare Contrast Comparison

Sedgwick's Hope Leslie, Gould's Dinosaur in a Haystack, and Otto's How To Make an American Quilt The authors Sedgwick, Gould, and Otto use structure in their books to get their points across. Sedgwick, author of Hope Leslie, divides her novel into two parts and chapters. Gould, author of Dinosaur in a Haystack, uses his book to present specific, autonomous essays and state his own views through literary snobbery. Otto, author of How To Make an American Quilt, divides her chapters up by first presenting instructions on how to make a quilt and then a story of one of the ladies of the quilting circle. Each book is structured by division of chapters and individual ideas of characters/essays. Although each author has specific moral ideas, each presents his/her ideas to the reader for the him to analyze for himself. Without this insight into the author's mind, one would not be able to relate to what the author writes about, even in some small way. Through this insight, each author guides the reader in how to think and feel. Sedgwick writes about feelings of love and honor. She describes in her own way what each character believes and how they will respond to changing variables. Gould writes to inform readers about his beliefs. He expresses through "logic and science" how his theories are correct. Otto writes about a quilting circle in a small town, where each individual has an existence comprised of a whole. Telling each feeling that every character has gives the reader a sense of oneness, of openness towards these characters. By writing about these thoughts and feelings, the reader is provided not only with insight into the characters but also insight about the way the author views society. By expressing their views in each book, the authors compel readers to delve deeper into one's soul, to evaluate each part of it. What each author does in his/her own unique way is point out the flaws of society he/she sees and wants to fix. Sedgwick wants the opinion that females have to marry to be reevaluated and also past events researched to discover what happened in the past (ancestry). Otto wants people to learn from past mistakes, because "life is too short to make your own." Gould wants people to be logical and scientific about everything: They [creationists] claim, above all, that evolution generates no predictions, never exposes itself to test, and therefore stands as dogma rather than disprovable science.

The Yellow Wallpaper by Charlotte Perkins Gilman :: essays research papers

Charlotte Perkins Gilman’s story, â€Å"The Yellow Wallpaper,† explores the restricted societal roles of both Jane and John. Gilman, a strong supporter of women’s rights, focuses on her account with depression through this story (Hill 150). Traditionally, the man must take care of the woman both financially and emotionally while the woman’s role remains at home. Society tends to trap man and woman and prevent them from developing emotionally and intellectually. Although Gilman focuses on the hardships of the woman, she also examines the role of the man in society. Repression generated by social gender roles hinders men and women from acquiring self-individuation. The repression of Jane ties into her lack of exposure to emotional and intellectual stimulus. Jane’s feminine emotions towards her environment aid in her restraint. Representing the dominance of masculinity over the restrained female, Jane observes the female figure, who looks as if she is behind bars, in the pattern of the wallpaper (1156). The woman who unsuccessfully attempts to climb out of the pattern symbolizes Jane’s frivolity in trying to alter feminine societal roles (1158). Significantly, the maternal instincts of Jane remain enslaved due to her surroundings. The nursery, containing windows â€Å"barred for little children,† represents the suppression of Jane’s motherly duties (1150). Jane is unable to take care of her own baby. The garden which Jane can view through her barred windows, stands for her fertility which she is incapable of obtaining (1149). Intentionally, Jane’s intellectual prowess remains held back. Beginning to â€Å"writ e for a while† in a journal against the wishes of those around her, represents the suppression of Jane’s attempt at creative stimulus (1149). The yellow wallpaper hinders Jane’s recovery in that it confuses her whenever she attempts to decipher its’ meaning (1151). John’s repression results from the absence of his feminine side. Spirituality, a part of the human psyche of which John lacks, accounts for his repression. Jane feels that John â€Å"has no patience with faith,† justifying his stubborn behavior and the detraction of his masculinity (1148). An ideal attribute for one attempting to obtain self-individuation is a concern for faith, which is not present in John (1148). John’s scarcity of feminine emotions accounts for his repression. John shows no understanding of Jane’s need for an intellectual stimulus, signifying his lack of intuition (1150). For John, everything must be â€Å"put down in figures† (1148) in order for him to make sense out of anything, illustrating his stronghold on the stereotypically obstinate man (1155).

Aim In Life Essay

I always feel that one needs to know where one is going in life so that when one reaches the place he can move beyond the horizon set for him. That is why it is essential for every person to have some aim in life. This aim gives people the strength to face obstacles and move the barriers in path to success. Almost every successful human being in history had a dream, which became the driving force that took them to the pinnacle of success. The aims of these people were to make the dream a reality. Henry Ford’ s aim was to make the motor car within the reach of the common people and today Ford is one of the biggest car manufacturers in the whole world. In Bangladesh, Dr. Yunus’s aim to bring credit facility to the poorest people in the country saw the birth of now world famous Grameen Bank I also have an aim in life. My aim is to own a business organization that-opens up opportunities to young people of the country. Helping them to get established in their own ventures with the right support by training them, helping them obtain capital and any other support they may need. I will try to encourage people to become entrepreneurs and such an organization will go a long way in encouraging people to take up the path of business. To fulfill my aim I want to get a degree in business administration as I feel this will equip me with the right attitude and knowledge. Then I intend to work in different reputed organizations to orient myself with the structure and workings of companies. I feel that, with the right education and work experience along with the right type of network. I will one day be able to reach my aim in life and then maybe go beyond that towards an even broader horizon.

Forever New Case Study Essay

Indian Retail Sector India is one of the most desirable retail destinations in the world. India’s twin growth engines of economic growth and demographic profile set it apart from other nations and present a compelling business case for global retailers looking to enter the market. PwC research indicates that India’s retail sector is worth US$ 350 billion and has a low organised retail penetration of 5 to 8%. Modern trade emerged during the 90s, primarily in the food and grocery sector, and is now growing at a Compound Annual Growth Rate (CAGR) of 15 to 20%. A large market potential for a range of categories is indicated by low ORP, increasing urbanisation, growing incomes, increasing consumer confidence, etc. India’s retail sector comprises organised and unorganised participants. Given the size of the country’s retail market, PwC research and other reports suggest that the 12 million mom-and-pop stores comprising India’s unorganised market can co-exist with modern trade players. Recognising the long-term growth potential of India’s retail market, some of the country’s largest conglomerates have allocated billions of dollars to launch large scale retail initiatives that span cash-and carry, food and grocery, books, music and leisure, gems and jewellery, footwear, apparel, accessories, etc. India-based retail incumbents are expanding their presence across a range of categories, experimenting with formats, launching private labels, strengthening supply chain systems and more. Global retailers are also assessing the Indian market with keen interest. They have recognised that the next wave of growth in terms of generating revenues, reaching new customers (including the large number of middle-class consumers) and harnessing research and development (R&D) and innovative skills. An aspiring middle-class of 300 million consumers, a large demand-driven population of 500 million young consumers and a relatively untapped rural population of 700 million people constitute the growth story. Besides, a strong GDP growth, rising consumer confidence, consumption-based behaviour, increasing incomes and a large pool of consumers have made India one of the world’s most attractive retail destinations. Major demographic groups are driving purchases across categories: Sources: PwC analysis Capgemini, Merrill Lynch Wealth Management India’s Retail Fundamentals: Market Size Compound Annual Growth Rate Unorganised Sector Organised Retail Penetration Retail Density Contribution to GDP US$ 350 Billion 15-20% 12 million mom and pop stores 5-8% 6% 14% Indian economy displays resilience in the midst of global crisis. Source: Prime Minister’s Economic Advisory Council, Government of India Demand drivers Demanding consumers: Indian consumers are demanding access to products and services that delight and excite them, are of good quality, and provide value for money. Increasing incomes: Strong GDP performance, capital market growth and the emergence of new industries are creating new millionaires and boosting income levels. This acts as an incentive for consumers to spend more on products. They are also experimenting with brands, trying new products, etc. Evolving consumption patterns: Traditionally, the focus of Indian consumers was on saving. However, positive macro-economic fundamentals, an evolving retail market, lifestyle influencers, etc. are ensuring that consumers spend more across categories. Other aspects, like the emergence of double-income households, easier access to credit and society’s acceptance of self-indulgence, are changing purchasing habits. Supply drivers Expansion: The growth of modern trade and expansion plans are enabling consumers to easily access retail products and services across urban, Tier II and Tier III cities and towns. Growth opportunities: Some high growth categories in the retail sector include children’s wear, accessories, consumer durables, leisure, apparel and footwear. New entrants: Some of the world’s largest and most prestigious brands and retailers have a presence in India. Those who have not yet entered India are assessing the market with interest. The central government recently took a decision to allow up to 51 percent foreign direct investment (FDI) in multi-brand retail and raise the limit for overseas investment in single-brand retail to 100 percent. Benefits of FDI Consumers: plethora of options with better quality. Government Exchequer: Payment of indirect taxes through the supply chain by the modern trade players, primarily service tax. Farmers/Producers: Establishes efficient supply chains that links farmers and small manufacturers directly with retailers which maximises value for stakeholders. Together with back-end infrastructure, this will minimise wastage (especially of fresh foods and vegetables), increase farmers’ realisations, encourage best practices in crop management and improve food safety and hygiene. Unorganised Trade: Mom-and-pop stores can exist alongside modern trade players and can explore partnership models (e.g., sourcing, franchise partners) in a rapidly changing retail environment . India’s retail sector is an evolving market. The sector will grow and develop over the next four to six decades, since consumers will earn more, those below the poverty line will cross over, the gains from economic growth will be felt more inclusively, etc. Pune Retail Scenario The retail sector in Pune was earlier confined to a few markets which were unorganised, chaotic and crowded. In the last two years, however, the rise in modern retail outlets can be seen across the city. Koregaon Park Plaza, Inorbit, Phoenix Market City, Pulse, Kumar Pacific Mall and Amanora Town Center are the new ones that have joined the already existing malls like S.G.S Mall, Mariplex and Central to name a few. Source: CBRE India Retail Market View 2011 Source: CBRE India Retail Market View Source: CBRE India Retail Market View Pune has come a long way in recent times. The IT market, automobile boom, student community, thriving service sector, robust real estate market and increase in the number of professionals have led to an expansion of the city. This rapid urbanisation, and the new demands of Pune’s global citizens, has led to a rise in the number of malls, offering high-end brands. Introduction Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. It was started by Dipendra Goenka and Amanda Goenka, an Indian-South African couple in 2006. The brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York. It was started as Dipendra Goenka saw an obvious gap which was not only restricted to the Australian market but all over the world. With Forever New, the Goenka’s targeted daughters who are willing to shop with their mothers, a group that flies well under the cultural radar. Normally it gets very difficult for a woman who is on her far side of 40s to struggle with hot pants and play suits of her daughter’s choice, and hence Forever New is a one of a kind store which makes women of all age groups comfortable and creates an environment for all ages groups who prefer ethereal to edgy range. Forever New has created a fashion empire based around the frilly and feminine It is one of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in 11 countries globally. The company was restructured in 2010 to support it’s growth which values it at about $108 million, although the ownership remained unchanged. While Forever New is best known as an Australian retailer, the 250-store chain already includes outlets in China, India, New Zealand, Singapore, South Africa and Turkey. While Forever New’s restructure meant that it was impossible to say how much the chain made in 2011. Accounts filed with the Australian Securities and Investments Commission showed that between June 25 and July 31 in 2011 it cleared $480,000 profit on about $1.9 million worth of sales. It had assets of almost $50 million and employed about 700 people. Forever New in India Forever New was launched in India soon after it was launched in Australia. It has its head office in Noida, Uttar Pradesh. It also has its branches in Delhi, Mumbai, Bengaluru, Pune, Hyderabad and Kolkata. Segmentation, Targeting and Positioning In the Indian scenario the segment for Forever New will be women of almost all age groups starting from 15 years. They can be teenagers or college going students, fashion conscious girls, celebrities, elite class of women or house wives involved many in social activities etc. The target audience for frilly, ultra feminine products of forever new ranges from 15 to 60 years as the designs are on the classics edge. Along with that it does make collections inspired from the runway for the fashion conscious women. For the teenagers it has edgy, cute and girly designs. It has different price ranges for women of the elite class and celebrities and provides them with luxurious fabrics and designs. For the women aged 40-60 it has frilly, elegant clothes with a soft pastel palate so that it suits their age and style and doesn’t look flashy. Overseas it positions itself as a middle range brand which caters exclusively to women of all age groups primarily from 15 to 60, but in India generally after the age of 30-35 women do not prefer it. Hence in India it has positioned itself as a very chic, feminine, high fashion expensive brand which caters to women of age group from 15 to 35. The Marketing Mix Product: The products of Forever New are exclusively for women and have a wide variety under them. Under the clothing section they have dresses, tops, pants, skirts, denims, shorts, knitwear, coats and jackets. They widen their range with a beautiful collection of bags, sunglasses, shoes, jewellery, hats, belts, scarves and gloves. The products are very feminine, frilly, and classy and generally have soft colours. The quality of the products is very good especially the choice of fabrics or materials for each piece. Design-wise the products are according to the latest fashion forecasts or they are just plain simple classics. Price: Different products have different price ranges, starting from Rs 800 to Rs 15,000. Promotions: Forever New in India promotes itself through hoardings in malls. It also gives away its products for shoots in fashion magazines for which it gets due credit, hence displaying its latest collection through print media. Exhibitions are put up in Mumbai to create brand awareness. They also do mobile marketing by sending an SMS to every customer informing them about their new offers and sales. It gives away free catalogues to people who enter their stores to increase its brand awareness. It has an online shopping website which displays and sells the latest collections. Place: It sells through 2 different channels. Stores and Online. In India Forever New doesn’t have stand alone stores. They are located in malls. The head office is in Noida but the inventory is shipped from Australia to each store in India separately, even though the products are manufactured in China. Forever New, Pune Forever New is located in 2 different malls in Pune: ï‚ · Town Centre Amanora, Hadapsar Town Centre Amanora in Pune is a lifestyle retail centre, spread across 20 lac sq. ft. It is set according to world class standards, it is destined to be the retail and cultural epicentre of Pune, catering to both Western and Indian sensibilities, it has everything from premium to mass retail, cinemas, quick service restaurants, cafe’s and fine dining options. Town centre is destined to get a steady stream of customers, keeping them engaged throughout the day and create a profitable equation for retail partners. The location is an advantage for Forever New as it has almost all kinds of people coming to the mall out of which a majority are young women from the age group of 15-35 because the mall is situated right at the entrance of Amanora Township spread across 450 acres and is near the Magarpatta area, the hub of IT professionals. ï‚ · Koregaon Park Plaza Koregaon Park Plaza built on European concept, launched on 2nd March 2012 is a world class attraction with a premium retail mix and the epitome of â€Å"shop entertainment† where visitors will find a host of wonderful, engaging activities. The retail positioning of the mall is mirrored by its location in the heart of Pune, at Koregaon Park. This combination of centralised location and the mall’s world class architectural features positions Koregaon Park Plaza as an appealing destination for tourists & shopaholics of Pune. The location should’ve been an advantage for Forever New had the mall been as successful as promised but unfortunately Koregaon Park Plaza is not doing so well, but loyal and regular customers of Forever New do visit often and shop from there. Since the mall is isn’t doing well, it is very difficult to form new customer relationships leading to less brand awareness. Forever New in Town Centre Amanora, Hadapsar It is a small store in a rectangular format. Size: 375 sq ft. Approximately. The customers that come to this store are mostly young girls (teenagers), IT professionals or housewives of the upper middle or high class. Store Layout: The store in Town Centre Amanora is a small, congested store. It has very less space to move around. The focus does not go on the primary wall. The nesting table at the entrance takes up too much space. The trial rooms are big and well accommodating. There is no proper defined space for accessories. There is no defined path for the customer Forever New in Koregaon Park Plaza This store is in rectangular format with a fairly good size. Size: 400Sqft Approximately. The customers that visit this store are mostly loyal customers and are located far away from the Magarpatta area. It also has college going girls coming in to store. Women/girls from upper middle class or high class also come here to shop. Store Layout: The store in Koregaon Park Plaza is comparatively bigger and spacious. The store provides a well defined path for the customer. It has been put up in such a way that the focus goes on the right places. The store is very spacious and welcoming. It attracts attention. Common Features: Almost all the International stores have a Visual Merchandising guideline from their country head office that they have to follow. Some of them are: ï‚ · The collection stories and their display criteria. For instance, the way the story for is be spring it collection has to Tropical Fantasy and the displayed on the primary wall is already decided and ï‚ · ï‚ · The sent window by the display Australian head office. design too comes from the Australian head office. The basic store characteristics, like the humungous beautiful mirror behind the cash counter, the chandeliers, the white walls, the fixtures, nesting tables, trail rooms with maroon curtains, the chic and fun soundtracks, the comment book, the catalogues etc. Whatever things do not get sold off after a particular period of time are sent back to Australia. The collection is updated every month. Everything each store. Sales happen twice a year. This brand wants to ensure that the customer have a first class experience while visiting their store. So that when they walk out they form an image of the brand in their head and position it as a classy, feminine and delicate place. comes from the Australian head office directly to Brand Portfolio Like mentioned before, Forever New is an exclusive women’s wear brand. It has an ultra feminine style and the designs are inspired by classics and latest runway shows of New York, Paris, Milan and London. In India it is considered as an expensive brand. It uses expensive and delicate fabrics like silk and lace for its products. It provides a good visual experience when one enters its store. groups of women. The products are like the brand itself, delicate and beautiful. It has a wide variety of products and sizes for all the age Sizes Women’s Sizing Chart Measurement Point Bust Circumference Waist Circumference Hip Circumference 4 74 57 83 6 79 62 88 8 84 67 93 10 89 72 98 12 94 77 103 14 99 82 108 16 104 87 Clothing International Size Conversion XS S M L 4-6 8-10 12-14 16 Footwear International Size Conversion Australia US UK Europe 5 5 3 36 6 6 4 37 7 7 5 38 8 8 6 39 9 9 7 40 10 10 8 41 Ring Size Guide (measurement is the diameter of the ring) S/M M/L 17mm 19mm Product examples: Dresses: The stores comprised of almost 25 different types of dresses: Some of them were: 1. Cassie Embellished Strap Dress 2. Yvette Skater Dress 3. Ella Low Back Dress 4. Poppy Strapless Waterfall Dress The dresses had a very wide price range starting from Rs 2000 to Rs 15,000. The sizes varied from the kind of dresses available. In general the fastest selling sizes were 6 and 8. The slowest selling sizes were 12 and 16. Tops: The store comprised of almost 45 different kinds of tops Some of them were: 1. Trixie High Low Top 2. Koko Studded Pocket Tee 3. Chelsea Printed Tank 4. Mackenzie Roll up sleeve The prices of the tops ranged from Rs 1200 to Rs 6000. The sizes varied according to the different kinds of tops. The fastest selling sizes were 8, 10, 12 and 14. The slowest selling size was 4. Pants The store comprised of almost 20 different kinds of bottoms: Some of them were: 1. Isobella Draped Pant 2. Leya Casual Skinny 3. Arla Tuxedo Shorts 4. Oslo Piped Pocket Jegging The prices of the pants ranged from Rs 1200 to Rs 4000. The sizes varied according to the different kinds of pants. The fastest selling sizes were 8, 10 and 12. The slowest selling sizes were 6 and 16. Bags The store comprised of almost 15 different kinds of bags: Some of them were: 1. Lori Satchel 2. Ava Grace Small Bag 3. Ariela Hard Case Clutch 4. Lucy Stud Coin Accessories The store comprised of a lot of accessories: Some of them were: ï‚ · ï‚ · ï‚ · ï‚ · Tilly Pearly Statement Ring Heather Beret Vanessa Lace Scarf Jaylyn Enamel Torque The store comprised of almost 15 different kinds of shoes: Some of them were: 1. Prianne Platform 2. Sonia Embellished Sandal 3. Candice Diamente Pump 4. Lolita The prices of the pants ranged from Rs 2500 to Rs 6000. The sizes varied according to the different kinds of shoes. The fastest selling sizes were 6, 7 and 8. The slowest selling size was 10. After studying the assortment of both the stores, it can be concluded that: The size 4 clientele in the Pune sector is less. The most common sizes are 8, 10 and 12. Oversized people generally do not prefer Forever New for dresses and shoes but they prefer the tops. Competitive Analysis According to the Pune Retail Scenario, the direct competitors of Forever New would be: ï‚ · ï‚ · Mango Zara Even though they have different styles and they all are from different parts of the world still in the Indian market these brands are competing against each other. Mango: Mango clothing is a Spanish multinational based in company Barcelona. It designs, manufactures and markets clothing garments and accessories for women and men. Mango opened its first shop in 1984. What started out as a small team began to grow as a result of an ambitious production system based on the philosophy â€Å"justin-time†, which defined product concepts, store design, quality standards, price and brand image. This solid approach has turned Mango into a Spanish fashion leader. Mango can be differentiated for having a highly-defined concept. The Mango concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula they have analysed, adapted and applied in all the countries in which Mango is present. Zara: Since the moment the first Zara store’s doors were opened in 1975, the growth of the Zara fashion line has built a been unstoppable. In Zara famous the has brand competitive successfully clothi ng industry, worldwide thanks to their premium locations as well as a unique management system of design, production and supply chains. Unlike other fashion brands, it takes Zara only 10 to 14 days from the time they design new clothing until it arrives in stores. This â€Å"fast fashion† concept and operation allow Zara to always provide the most fashionable clothes to their customers, and the ever-renewed collections definitely help build brand loyalty. Brand Positioning: Factors Quality Variety Sizes Assortment Value for Money Price Design Style Forever New Good Fair Good Poor Fair High Good Good Mango Good Poor Fair Good Fair High Fair Poor Zara Poor Good Poor Good Poor Medium Good Good Mango in Pune has established itself only as a women’s wear brand. Unlike Forever New it has a very good assortment of products. It has a category of products which can be affordable by middle and upper middle class women and another category which can be affordable by elite classes. It has better quality but less variety. Zara in Pune opened up recently in 2011. It has great style and is up to date with fashion, but unlike Forever New it has sizing issues and most of their products are sold out or not available in proper sizes. It has poor quality goods when compared to Mango or Forever New. It is cheaper than both the brands but it doesn’t provide value for money. Forever New SWOT Analysis Strengths ï‚ · ï‚ · ï‚ · ï‚ · Filled in the brand gap of mother daughter shopping together. Unique Products Brand name Customer Loyalty Online Market Weakness lot of Indian consumers are not able to relate with the brand. Very expensive Weak Promotion Strategies Less brand awareness Emerging Markets Increasing Economy New Products Innovation New Technology Threats Intense Competition Substitute Products Substitute Market Losses due to low acceptance rate of consumers Strengths Forever New is a big brand name and a lot of consumers will be directed towards it cause of that. It has a USP of filling in the gap of mother daughter shopping together. It has exclusive products for women. It has high customer loyalty rate. Forever new has established itself in the online market which is the latest trend in the retail business. It ships to India free of cost which adds on to the rest of the advantages. Weakness A lot of Indian ‘mothers’ who go out shopping with their daughters won’t be able to relate to the brand. Another weakness is that due to the high prices of the products a lot of people do not prefer buying from there. It has poor promotional strategies and hence the consumers don’t notice it much and hence less brand awareness. Opportunities With the new technology coming in it would be easier to design and produce goods leading to faster innovation and new products. The economy is increasing and hence more and more people will be willing to spend on such brands. Threats There is intense competition from a lot of International brands as they are also looking forward to invest in the Indian Retail Sector. Substitute products and substitute markets at better deals will pose a threat to Forever New. Since the Indian consumers are not accepting the brand properly the company might go into a loss. Data Analysis and Interpretation Why do people shop from Forever New? Sizes Quality Pricing Design Style 0 Why do people shop from Forever New? 2 Style 12 4 Design 9 6 Pricing 1 8 10 Quality 5 12 Sizes 1 14 A majority of people shop from Forever New because of its style followed by its designs. Preferred Mall 14 12 10 8 6 4 2 0 Town Centre Amanora Koregaon Park Plaza Preferred Mall According to my sample size the mall preferred to visit Forever New is Koregaon Park Plaza. What do people prefer buying? Tops Bottoms Dresses Shoes Accessories 3% 13% 37% 34% 13% Almost 37% of people buy tops from Forever New which is closely followed by Dresses (34%). How often do people visit Forever New? 10 9 8 7 6 5 4 3 2 1 0 Weekly Fortnight Monthly Once in 6 months Yearly How often do people visit Forever New? According to my sample size a majority number of people visit Forever New monthly while hardly anyone visits it weekly. How much do people spend? 9% 18% 500-1500 1500-2500 32% 2500-5000 5000-10000 41% In this sample size 41% of people spend Rs 1500-2500 and 32% spend Rs 25005000 on Forever New. Which other brand do you prefer? 16 14 12 10 8 6 4 2 0 Mango Zara Promod Other Which other brand do you prefer? Maximum number of people prefer Zara if not Forever New. Problems faced 4% 4% 8% Style Designs Pricing 46% 38% Quality Sizes Other 0% According to this sample size the major problems faced in Forever New are sizes and prices. Preferance: Store or Online 20 18 16 14 12 10 8 6 4 Preferance: Store or Online 0 Online Store Many people prefer visiting stores over online shopping. Membership Card? 16 14 12 10 8 6 4 2 0 Yes No Membership Card? A majority of people prefer a membership card for Forever New. Recommendations and Conclusion Forever New is moving at a very slow rate in Pune. It caters only to a limited clientele and many people are not aware of it as a brand. People who are aware of this brand and shop from it are not very happy with the sizes and the prices it offers to them. Along with that a lot of people complained that it has limited variety and goes out of stock fast. Despite all these issues, Forever New does have a brand loyalty and some people do follow it regularly, generally on a monthly basis because of its designs, style and quality. A lot of people are not aware about the online shopping facility of this brand and hence do not take advantage of it. The major backing of the online shopping market is that people prefer going to stores because they like the overall experience of actually touching the product and then deciding on whether to buy it or not. International Brands like Forever New are currently going through a bad phase in Pune because consumers are still in the middle of accepting such expensive brands. Growth Opportunities Even though the women’s wear apparel is booming right now, it still is a little congested. But if there is a proper gap like mother daughter shopping together in one store (similar to Forever New), it can easily fit in the Indian scenario, one just needs to work on the styles and sizes a bit so that the Indian mothers accept it more openly. Indians as consumers are still not ready to shell out a lot of money on apparels so if one can work on the prices and they come down a bit for a brand like this, it will be successful in the Indian market. References and Bibliography Winning in the Indian Retail Sector Indian Retail Report: Opening more Doors CBRE India Retail Market View 2011 http://www.forevernew.com.au/ http://www.canalwalk.co.za/shop.htm?shopMGID=35523 http://www.waterfront.co.za/shop/shopcontent/Pages/ForeverNew.aspx http://www.google.co.in/search?rlz=1C1LENP_enIN472IN472&sourceid=chrome&i e=UTF-8&q=globalhttp://www.zendesk.com/why-zendesk/customer/forever-new http://pune.mallsmarket.com/malls/koregaon-park-plaza-pune http://pune.mallsmarket.com/malls/town-centre-amanora-hadapsar