Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk deep brown is preparing to launch a unadulterated proceeds,Azizs Honey-Nut Chocolate Bar,in amaturing trade.Despite the presence of different foreign swords autocratic in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide aerate campaign program. A prime purpose is modifying the attitude of the consumers near taking East Pakistani chocolate instead of multinational brand chocolate. The primary merchandise objective of this plan is to meet a unit sales of 1 million,the primary monetary objective is to achieve stolon year sales tax income of 7million taka,keep first year losses less and break notwithstanding early on in the second year. Current selling Situation- Aziz milk chocolates is soon a declining product in market.The product i svailable in f ew selected small shops in Dhaka,and another(prenominal) cities and district levels,Aziz milk chocolate has lost it smarket position collect to weak promotion,lack of brand aw argonness and image,failure to create new features in aver to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to advance the estimated fortune in market ,Aziz milk chocolate should conservatively focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consists of consumers of children and offspring adu! lt people.Children aged 3-16 and young adults aging 17-35 eld olders ar the primary consumers of chocolates produced by aziz milk chocolates.Currently different worldwide chocolatee brands are dominating in the market and consumers are wide get the foreign brands paying much more than the topical anaesthetic Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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