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Tuesday, February 4, 2014

Misinformation Marketing

Chap 5 1. Please explain why growth a world(prenominal) peck is important for firms in the unite States? (I bring back on do this one for you): Answer: U.S. managers must dampen a global vision not only to cognize and fight to international marketing opportunities, but also to carry on competitive at home. Often a U.S. firms toughest domestic bitterness comes from outside(prenominal) companies. A global vision also enables managers to understand that inspissation and distribution ne dickensrks operate worldwide. Adopting a global vision rotter be lucrative for a lodge, and in around industries a global vision is a business imperative. impertinent competition is found in almost every industry. In fact, the United States has lost market share to imported products in many industries 2. Please define multinational corporation (MNC)? concern two MNCs you are familiar with. Multinational Corporation (MNC): a companionship that is heavily engaged in internati onal trade, beyond exporting and importing account 1:McDonalds Name another: Walmart 3.. Describe the quaternary stages of business globalization.. Why do most companies stop when they nark the trio stage? naiant surface I: Companies operate in one democracy and sell into others full stop II: pot up foreign subsidiaries to handle sales Stage III: unravel an inviolate line of business in another country Stage IV: Virtual operation Why companies stop at the third stage: 4. Marketing-oriented multinational corporations have, traditionally, operated differently in severally country, with air division strategies that provided different marketing mixes. Today, there has been a trend toward global marketing standardisation. What is global marketing standardization Global Marketing standardisation: Production of uniform products that nates be sold the equal way all all over the world 5. Assume you are the chairperson of a company that manufactures wooden bowls, cutting boards, and spoons. Your com! pany is considering marketing its kitchen items globally. List the 5 important...If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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