Burts Bees Essay

A darn back in 2007, Burts Bees was bought out by Clorox for $913 million. In buy Burts Bees Clorox is promising to go verdure. This was Cloroxs start in buying out other green companies to serve well them achieve their goal in going completely green. Mr. Shavitz and Ms. Quimby the original owners of Burts Bees had a huge evanesce out that began in the late 1990s which has been going on invariably since. (1) The reason that Clorox was free to pay almost $1 Billion for Burts Bees because they see a big opportunity in the market to grant their products green.The Burts Bess is really into the whole giving back to the conjunction, and always destiny. A few events they have done for the companionship is Urban Gardening when they teamed up with NEEM, to help make Durham, North Carolina greener, and help them plant much community gardens. Another event that they have done is help create green homes in North Carolina. As I was looking on the Burts Bees website on their most freque ntly asked questions someone asked how they can receive donations, and the effect the company gave threw me aback. At this time, Burts Bees is not currently providing product or financial donations.We remain pull to supporting local community organizations committed to The Greater Good (2) Personally in reading this I opinion like if they want to help create that customer satisfaction, they should be willing to help everyone go green and not just the community. Since the buyout according to Clorox, their inborn c ar products already account for over $6 billion in sales and is gro make headwayg at a fast rate. The sales are climbing to a yearly rate of around 9%. As for the stalk holder Clorox states, they rose from $1. 69, 2. 8%. to $62. 69. This was a huge gain ground for the stockholders, and for people who wanted to buy into the stalk.As of 25th 2013, the stalks are at $83. 25. (3) This was alike helping Cloroxs public relations by helping them get well known. Clorox does a whole bunch of press releases to help show that they have turned green. They also do press releases when they win an award or do contests for people to enter. When you go on the Clorox website they part you three options to choose from, Press Releases, Media Resources, and Press contacts. Since working together with Burts Bees, Clorox is also trying to get more involved in the community which they never used to do.On their website they state, Clorox knows that it cant do it totally and actively seeks partners and other affiliations to help us become a more sustainable company. Clorox also cares. In addition to our work to make Clorox a more sustainable company, we strive to make a positive eco bear upon beyond Clorox. (4) Clorox donates nearly $1 million dollars to environmental causes. Some of things they do to help the community is they donate products to the Save the Frogs, and Save the California Oaks. They also have their own foundations to help Keep America Beautiful.