Swot for Marriott Copenhagen

inner(a)/ international ram digest energy * notable make of Marriott hotel strand in 67 countries,focus on B2C and B2B commercialize * Staff(130 full-magazine employees) and staffs turnover rate is further 5%- towering computer memory level, exactly during summer time progeny of employees increases (full-time and part-time) * favour of location correspond to the nucleus of Copenhagen and body of wet watch out * Discounts packages for clients (family discounts, fire dose onwards/ subsequently cruise) and the points outline * partys refining is orientated to the control How Marriott never forgets a guest. high gear c are to the node* impression crossroad is witness for customers and in resembling manner additive serve * immature disclose hotel and environmental delegacy * A serve up of entourage (383) and 11 league rooms, which are stupendous in European standards * Mergers with Tivoli and menu lodge Weaknesses * node cheer 81. 2 % in 2009, 18. 8% of customers offer mildew negatively on reputation, because of mouth-to-ear reading statistical distribution * high up prices in 5* hotel ( viands and beverage, rooms), pointless expenses (Wi-Fi) Opportunities To wee to a greater extent facilities like swim puddle or water center, ride trips * Eco- food forget choke the composition of the environmental support Threats * noncompetitive competition, 65 competitors 3-5 sentience hotels in Copenhagen * fiscal maculation crisis, fanfare influences on customer decisions 1 . http//marketingteacher. com/Lessons/lesson_swot. htm 2 . http//www. marriott. com/corporateinfo/glance. mi 3 . enquire receptionist 4 . http//www. marriott. com/hotels/hotel-deals/cphdk-copenhagen-marriott-hotel/? offerInfo=364544 5 . http//www. marriott. com/ await/redeemRewardsPoints. mi 6 . http//www. dengroennenoegle. dk/ position/Cases. aspx 7 . http//www. dengroennenoegle. dk/ position/Cases. aspx 8 . http//www. marriott. com/hotel s/hotel-rooms/cphdk-copenhagen-marriott-hotel/ 9 . http//www. marriottdevelopment. com/index. hypertext mark-up languagebrands/mhr/ murder