Marketing management Assignment Example | Topics and Well Written Essays - 250 words - 1

Marketing management - Assignment Example According to Michman, Mazze and Greco (114), market orientation refers to execution of promotion theories to provide a coordinated achievement of both personal and social goal within the organization. Market orientation also takes into consideration the move taken by rivals of the company and engages plans that will result to better performance than their rivals. The aim market orientation is to focus on the desires of the consumers and produce those products they desire while monitoring the actions of the rivals to ensure they don’t take over the market (Kwon, 76). Unilever is a London-based company dealing with consumer goods and have several branches in other different parts of the world (Hitt, Ireland & Hoskisson, 345). They have excellent management marketing that interconnect building of products name, carrying out promotion activities, developing new products , packaging and designing marketing approaches to generate cash for the organization. The company management has also incorporated market orientation in their managerial activities whereby the marketers scrutinize what their clients love and demand to know why they love it (Hitt, Ireland & Hoskisson, 411). This enables them to make the products that suit the needs of the